11 Nov 2010

Locum Pharmacist Business Card




I just finished a business card design for a Locum Pharmacist.

This was quite a tricky project as there is not much research that can be found on pharmacy related business cards and any that I did find were extremely bad and very uninspiring. So I had to approach this with a fresh mind.

The client wanted something that was visually attractive but got her details across effectively.

We came to the conclusion that incorporating a few pills or medical symbols would not be the way to go as it is very dull and very cliche. We instead decided to go for an abstract background design that wouldn't over power the text and a elegant soft colour that would make it stand out from the other generic pharmacy locum cards, so that when that company needed a locum they would reach for her card first.

This card is the outcome. It has the bold white text that can easily be read which is primary, It is attractive and eye catching yet elegant without being over powering. Subtlety was the most important aspect when designing this card as it would have been really easy to go for a bright saturated purple and high contrast background design that would loose the texts readability.

Both the client and I are very happy with the final outcome which is all you can ask for.

www.drewportfolio.com
andrew@drewportfolio.com

3 comments:

Anonymous said...

Locum Pharmacist Business Card looking nice good designing.

Plastic Business cards

Anonymous said...

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